This year marks the 25th anniversary of the “PANTONE Color of the Year” program, which tries to form a deeper connection between colors and emotions as well as the expression of human feelings.
This year’s pick for PANTONE Color of the Year is 13-1023 Peach Fuzz. The selection was conducted by the company’s team of global color experts at the PANTONE Color Institute, who are constantly searching for new color influences.
When talking about Peach Fuzz, PANTONE’s experts have mentioned that it is a color that is radiant with warmth and modern elegance and is a shade that resonates with compassion, while offering a tactile embrace and bridging the youthful with the timeless.
When used in packaging design, Peach Fuzz welcomes consumers to reach out and touch, with its warm tactility making it an enticing shade for a variety of products, from food to cosmetics, while simultaneously inspiring thoughts of sweet and delicate tastes and scents.