PANTONE has announced its color pick for the new year: 18-3838 Utra Violet is the Color of the Year 2018: a dramatically provocative purple shade that communicates originality, ingenuity, and visionary thinking.
As packaging design becomes more sophisticated, shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands, as it offers complexity and nuance that appeals to our desire for originality in all that we touch.
Pantone has created eight different color palettes that feature PANTONE 18-3838 Ultra Violet to help you bring this year’s special shade into your designs. Have a look: https://www.pantone.com/color-of-the-year-2018-tools-for-designers